Cross Forward was founded by David Smith in 2006, originally as a web consultancy. Since the advent of the App Store, Cross Forward has been an independent app maker, crafting world-class software for iPhone and Apple Watch users.

Our apps include Widgetsmith, Pedometer++, and Sleep++. All are category leaders, and together they've been downloaded hundreds of millions of times.

Today, Cross Forward is a small team focused on continually improving our apps through thoughtful adoption of the latest Apple platform technologies, always with an eye toward customer satisfaction and user privacy.

If you need help with one of our apps, please visit our support pages:

• Widgetsmith
• Pedometer++
• Sleep++

Widgetsmith has been downloaded over 130 million times since launching in 2020, starting a revolution in home screen customization. For millions around the world, it's the default choice for personalizing their iPhone.

Whether adding photos of loved ones to their home screens, building beautiful calendars, downloading fresh wallpapers, or finding new ways to spark inspiration and creativity — Widgetsmith helps people make their technology feel like their own.

Widgetsmith is committed to delivering an experience that respects its users, protects their privacy, and embraces the latest iOS features to provide the very best experience for iPhone users.

Pedometer++ launched in 2013 and has been downloaded over 20 million times. It's the best way to count your steps, plan routes for a run, and track your hikes. Each day it totals how far you've walked and counts the flights of stairs you've climbed. The app is available on both iPhone and Apple Watch.

Pedometer++ is designed to scale with you along your fitness journey, whether you walk 3,000 steps a day or run ultramarathons. It supports a wide range of workout types and includes training plans to help you tackle what's next.

Pedometer++ embraces the latest iOS and watchOS features, including Live Activities, widgets, and a Liquid Glass UI, and it syncs with Apple Health for secure, private data storage.

Sleep++ uses data from your Apple Watch to help you understand how well you're sleeping. Since launching in 2015, it's been a trusted companion for millions of people who want clearer insight into their nights.

Each morning, Sleep++ generates a report on the night before, highlighting not just your time asleep but the quality of that sleep. It combines this data with your physical activity to give you a picture of your overall readiness for the day ahead. Sleep++ also plots metrics like blood oxygen and respiratory rate over time, so you can monitor longer-term trends.

Sleep++ requires an Apple Watch and embraces the latest watchOS features and sensors. It syncs with Apple Health for secure, private data storage.